About Us

The Beginning

John E. Rogers, Inc. was founded in 1935 by first generation owner John Rogers, who began selling local produce out of the fertile valley in Great Meadows, NJ.

He famously tells the story of driving his Ford Model T to the Washington Street Market in NYC to deliver a load of produce and not passing a single car on his 70-mile trip back.

How times have changed!

Today

Now, 75 years later, our company is still family owned and operated. Headed by John’s son Thomas and his son David, the company has adapted to changing times.

We work with a variety of businesses – from large chain stores to restaurants and family farm markets – and we take pride in selling farm fresh produce to our customers.

Over the span of our existence we’ve expanded our goods to include seafood of all types, including shellfish, frozen fish and fresh fish to order.

The strength of our business is built upon the relationships we maintain, both with our employees and our customers. We take pride in honest business, friendly service and quality products.